Publisher: Oxford University Press
A popular account of the early evolution of markets, this title features a large number of cases, which are woven into a general narrative that highlights the unusual features of how very young markets evolve, and provides a straightforward and non-technical explanation of why things typically happen this way.
Available at Blackwell Books. […]
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Publisher: Racom Communications
Marketing Mayhem
Available at Blackwell Books. Click here for details
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Publisher: Butterworth-Heinemann
Drawing on dozens of examples and best practices across a variety of industries, Friedman lays out a blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.Go To Market Strategy is not about incremental change. As Friedman points out, […]
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Publisher: John Wiley & Sons
This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday […]
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Publisher: Ellisson Ltd
Who Dares Sells
Available at Blackwell Books. Click here for details
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Publisher: John Wiley and Sons Ltd
In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they […]
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Publisher: Simon & Schuster Ltd
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
Available at Blackwell Books. Click here for details
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Publisher: Palgrave Macmillan
Beyond Mobile takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Available at Blackwell Books. Click here for details
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Publisher: Management Books 2000 Ltd
This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and their products. As well as practical advice, the book contains 50 ideas for cheap and effective business promotions from consumer competitions to the Internet.
Available at Blackwell Books. Click here […]
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Publisher: John Wiley and Sons Ltd
In this answer to one of the most pressing challenges facing today's museums, Neil Kotler and Philip Kotler reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. Rather than seeing marketing as at odds with mission, the authors explain the strategic relationship between mission, audience, […]
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