Publisher: John Wiley and Sons Ltd
As markets valued at up to 0 billion worldwide mature, there is an urgent need for new marketing thinking for global players and small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is readable, compelling and […]
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Publisher: John Wiley and Sons Ltd
Provides a roadmap on how to organize green marketing effectively and sustainably. This title offers many examples from companies and brands who are making headway in this arena, such as Marks and Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route.
Available at Blackwell […]
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Publisher: John Wiley & Sons
Offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the traditional view of competition and marketing, this book emphasizes the multilateral nature of marketing. It prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment.
Available at Blackwell Books. Click […]
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Publisher: Elsevier Science & Technology
Covers the topics of of Managing Marketing Performance. This book includes a range of learning objectives, cases, questions, activities, definitions, and summaries to support your understanding of the theory. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the […]
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Publisher: Palgrave MacMillan
Leading firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a deep and unmistakable change in global culture. This book, with examples, shows you how to understand and engage with this change.
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Publisher: Palgrave Macmillan
Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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Publisher: Palgrave Macmillan
Ever since Simon Anholt coined the phrase nation branding in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can […]
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Publisher: Piatkus Books
Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others.
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Publisher: McGraw-Hill Education - Europe
Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book is intended for students studying marketing for the first time.
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Publisher: Thomson Learning
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
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