Succeeding as a Marketing Executive: Top CMOs Offer Strategies for Becoming a Leader in Marketing

Publisher: Aspatore Books
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or […]

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Marketing

Publisher: McGraw-Hill Education - Europe
Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.

Available at Blackwell Books. Click here for details

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Sports Marketing

Publisher: Thomson Learning
Sports Marketing

Available at Blackwell Books. Click here for details

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Cause for Concern

Publisher: Thomson Learning
Cause-related marketing (CRM) refers to innovative partnerships that provide income for non-profit organizations while promoting a positive image for participating businesses. Aimed at executives and marketing professionals, this text outlines the benefits of these partnerships and presents several case studies illustrating how they work. Consultan

Available at Blackwell Books. Click here for details

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Arts Marketing

Publisher: Butterworth-Heinemann
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.

Available at Blackwell Books. Click […]

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The Ultimate Guide to Sports Marketing

Publisher: McGraw-Hill Education - Europe
Offers an insider's look at the world of sports marketing. This book examines various fundamentals - from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more. It shows you how to develop the skills necessary to manage various sports marketing scenarios.

Available at Blackwell Books. […]

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Business Marketing

Publisher: McGraw-Hill Education - Europe
Provides students with the practical foundation they need to become successful business marketers. By addressing issues that face business-to-business (B2B) marketers, this work focuses on general business marketing, e-commerce/internet marketing, and business ethics. It also features various pedagogical aids.

Available at Blackwell Books. Click here for details

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A Genie's Wisdom

Publisher: John Wiley and Sons Ltd
In A Genie's Wisdom, marketer and King of Positioning Jack Trout offers a humorous and enlightening business fable that dispenses bite-sized portions of marketing wisdom for busy managers and executives.Newly appointed CEO B. J. Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a […]

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