Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Publisher: Butterworth-Heinemann
Drawing on dozens of examples and best practices across a variety of industries, Friedman lays out a blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.Go To Market Strategy is not about incremental change. As Friedman points out, it is for executives seeking double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - realistic results that go-to-market innovators have consis